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About

Hi, I’m Atılay Berber.

I work in IT in the retail industry. Data sits at the center of what I do: pulling it together from different sources, cleaning and modeling it, and turning it into reports people can actually make decisions with. I also build internal software along the way.

What I work on

  • SQL Server and T-SQL: database design, query and index tuning, stored procedures
  • Power BI and DAX: star schema models, time intelligence, management dashboards
  • ETL and data warehousing: data flows with SSIS, analytical models with SSAS
  • Python: web scraping for price and market data, data cleaning and automation
  • External data sources: combining official statistics (such as TÜİK, Turkey’s statistics office) with company data for industry comparisons

What you’ll find here

I write about problems I run into on the job and how I solved them, step by step and with code that actually runs. I try to answer not just “how do I do this?” but also “why is it done this way?”. Most posts are about SQL Server, Power BI and DAX, data modeling, and collecting data with Python. I write in Turkish and English.

Get in touch

Questions about a post, suggestions, or an idea for working together? You can reach me at [email protected].

You can also connect with me on LinkedIn and follow along for new posts: my LinkedIn profile.